Julia Ebner at European Trend Day by the Gottlieb Duttweiler Institute

Intelligent systems are increasingly intruding into our everyday lives. Most of the time they go unnoticed, but they have a huge impact. They determine what we see, influence what we think about and manipulate our decisions. In the midst of the flood of digital services, the countless number of feeds and an ever-increasing volume of AI-generated content, many people lose their focus. Companies themselves fuel the flood of information and at the same time suffer from its impact, as messages get lost in the noise. Furthermore, democratic societies are struggling for control over the channels in which opinions are formed today. Attention becomes a scarce resource and distraction a constant companion.

On the 22nd European Trend Day, we will present the skills that people need to distinguish truth from falsehood and separate clarity from manipulation. At the same time, we will demonstrate how companies can stand out from the flood of information using content relevant to their target groups and achieve an impact instead of generating noise.

Registration for in-person attendance is welcome and can be done here.